ISO REGISTRATION: IMPROVING PRODUCT QUALITY AND BUSINESS’S REPUTATION (DEMO)
According to Quality Digest, one satisfied customer will likely talk about his experience to at least eight people. For small startup businesses, such a small feat could help save a lot on marketing. Knowing that customer satisfaction is almost always based on product or service quality, they can choose to spend a little more on finding skilled workers and buying high-end equipment to improve the quality of their products instead of concentrating their funds on marketing.
However, having the best employees and facilities may not be enough. A business also needs to have a high standard management system to ensure that business operations are running smoothly. In fact, all aspects of the business, from workforce to operation, must meet certain standards to produce predefined good results. In an article for Chron.com, Ian Linton of Demand Media discusses the importance of meeting standards in improving product or service quality.
“Meeting Standards Accreditation to a recognized quality standard may be essential for dealing with certain customers or complying with legislation. Public sector companies, for example, may insist that their suppliers achieve accreditation with quality standards. If you sell products in regulated markets, such as health care, food or electrical goods, you must be able to comply with health and safety standards designed to protect consumers. Accredited quality control systems play a crucial role in complying with those standards. Accreditation can also help you win new customers or enter new markets by giving prospects independent confirmation of your company’s ability to supply quality products.”A business can create and implement its own operation and management standards. However, these standards may not be aligned with existing laws governing business systems. It will help to get accreditation from recognized standards-creating bodies like ISO. Businesses with ISO registration conform to specifications, standards, and customer expectations in the most cost effective and efficient way. One of ISO’s most popular standards that has helped many businesses improve the quality of their products and services is the ISO 9001. Unlike the previous standards published by ISO, ISO 9001 is the only one against which an organization can be certified. It is designed to help organizations improve their operation and management systems through internal audits and management reviews. Incorporating standardized policies in a business will not only improve product and service quality. In time, the organization will also gain their customers’ trust. It’s easy to see why seeking ISO 9001 registration from certifying bodies like ISA is a good thing for any company. (Source: Why Is Quality Important for a Business?, Chron.com)